Hello everyone and happy Friday!
We are excited to talk about Pantone’s colours of the year 2016 today! For the ones who have never heard of Pantone before – here’s a short explanation who they are and why they are declaring a colour of the year.
Pantone is a corporation for colours and paints headquartered in New Jersey/USA. Every year the company declares a „Color of the Year“. Twice a year the company hosts a secret meeting of representatives from various nations‘ color standards groups. There they choose a color for the following year. The color purportedly connects with the zeitgeist. To see why they picked two colours this year – click HERE. The results of the meeting are published in Pantone View ($750), which fashion designers, florists, and many other consumer-oriented companies purchase to help guide their designs and planning for future products. (source)
This year, the company picked two colours, Rose Quartz and Serenity, as their colours of the year. The light blue is our favourite of the two – especially since all of our bags come in a beautiful Serenity colour.