handbag serenity bag

Fashion Friday | Colours of the Year

Hello everyone and happy Friday!

We are excited to talk about Pantone’s colours of the year 2016 today! For the ones who have never heard of Pantone before – here’s a short explanation who they are and why they are declaring a colour of the year.

Pantone is a corporation for colours and paints headquartered in New Jersey/USA. Every year the company declares a „Color of the Year“. Twice a year the company hosts a secret meeting of representatives from various nations‘ color standards groups. There they choose a color for the following year. The color purportedly connects with the zeitgeist. To see why they picked two colours this year – click HERE. The results of the meeting are published in Pantone View ($750), which fashion designers, florists, and many other consumer-oriented companies purchase to help guide their designs and planning for future products. (source)

This year, the company picked two colours, Rose Quartz and Serenity, as their colours of the year. The light blue is our favourite of the two – especially since all of our bags come in a beautiful Serenity colour.

serenity bag handbag
Pouch Bag Mini KEKONA in SERENITY
handbag serenity bag
Tote Bag NOHEA in SERENITY
handbag serenity bag
Clutch KAIA in SERENITY

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5 Gedanken zu “Fashion Friday | Colours of the Year

  1. […] This week is all about shopping and smoothies! The newest Spring collections have hit the stores and we are excited to see, which things we can find! As we are a vegan and sustainable brand, we don’t have a new collection every season. Instead, we have a colour collection containing 20 different colours – you can find everything from dark to colourful and muted hues. Best of all – you can get every bag in the new Pantone Colour of the Year SERENTIY! Read more about the colour HERE. […]

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